If you're like many B2B marketers, you're baffled by why so many of your hard-earned prospects fall out of the sales funnel before your sales team gets a chance to engage. Are you attracting the wrong prospect? Do they disappear to go to a competitor? Why is it that only 2% of what goes in the top of the funnel ever makes it out the bottom?
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Every B2B marketing professional wants to do the right thing and build a serious pipeline of opportunties for their sales team. But the reality is, most marketing efforts are grossly inefficient with an overall 98% failure rate in leads delivered. It's time to take a deeper look at why this statistic is prevelant in light of all the benefits of today's digital marketing.
Mirko Holzer, CEO BrandMaker[fa icon="quote-right"]