Introducing the New Customer Engagement Matrix

Today, marketing automation systems are essential for executing broad-reaching marketing programs that fill the top of the B2B sales funnel. And at the other end, sales automation helps sales teams forecast and track progress as prospects become customers. 

It's the middle zone, between broad-reaching marketing programs and one-to-one sales systems, that a new customer engagement model is required. Read about the new Customer Engagement Matrix in our latest Executive eBrief.

  • Learn how to best reach and help prospects as they move through their personal buying cycle
  • Understand the importance of negative, neutral, and positive emotional connections
  • See how a personalized and automated engagement process benefits both you and buyers

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