This Year's Plan Won't Just be a Copy and Paste

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup in the coming years. While we'd all like to pattern the future after the past, it simply is no longer possible. Get a copy of this essential eBrief about the total disruption that's occurred and learn how your superhero skills are about to be put to the test.

Profitless Growth

Profitless Growth

In 2015, marketers crossed the Digital Marketing Rubicon, marking the point in history of marketing and advertising at which total digital spending eclipsed total spending from all other forms of marketing...

Unimaginable Complexity

Marketing Evolution or Transformation?

To paraphrase St. Peter of Business (Peter Drucker), companies have no greater purpose than attracting, serving, and keeping profitable customers for life...

What happened in 2015 that will disrupt this year's marketing plan?

In 2015, Digital Marketing emerged as the primary driver of revenue growth for most B2B firms.

This means that the demand for rich content across an expanding number of digital channels and the dramatic shift to mobile will force “rip and replace” for most 2016 marketing plans.

Mirko Holzer, CEO BrandMaker

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