Silicon Valley startups work in small, tight-knit teams against short project timelines of a longer term roadmap, emphasizing the opportunity to disrupt a market.
Once they break through and establish a rabid fanbase, the startup can scale at triple-digit rates and create a dominant if not unassailable position in the category.
Competing in the age of digital marketing seems effortless for some Silicon Valley startups. CMOs should learn the 4 basic practices employed by startups and apply them to corporations at all stages to achieve competitive strength and business growth.
Mirko Holzer, CEO BrandMaker[fa icon="quote-right"]