Trying to stay grounded when you're looking over this year's digital marketing expenses can be a bit of a challenge. Like many CMOs, you probably thought "digital" was supposed to be better, faster, and mostly... cheaper. So what happened?
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In some ways it's never been easier to reach customers, but it's also never been harder to convert them. The complexity of conversions is just one reason the cost of digital marketing is on the rise. Increased competition for top-placements, complex quality score algorithms, and chasing down organic business with more content are also big contributors.
Mirko Holzer, CEO BrandMaker[fa icon="quote-right"]